With NFTs taking the world by storm, brands are continuously launching NFTs, sometimes with price points or auctions that create astronomical prices – $500 a pop for the new Budweiser collection, or the Coke NFT going over $500 million at auction are recent examples – that can make the community intimidating for many. For its debut NFT launch, Pepsi is eliminating entry cost barriers for Pepsi Mic Drop, giving anyone a chance to own an NFT. With no costs outside of gas fees, and a strict waitlist process to ensure no multiple buyers, the Pepsi Mic Drop Genesis NFT collection provides an opportunity for hundreds of consumers to get their feet wet in the exciting world of NFTs, setting up a future of investment and opportunity that might have otherwise been unavailable.
“We are thrilled to partner with Pepsi for its first-ever foray into the NFT space. With this drop, Pepsi brings its fans an accessible opportunity to join the brand as it leaps to enter this space, paying homage to its renowned connection to music”
– AVERY AKKINENI, President of VaynerNFT
Designed and created in partnership with VaynerNFT, a consultancy under the umbrella of the VaynerX holding company, the Pepsi Mic Drop genesis NFT collection will be open for a wallet waitlist on micdrop.pepsi.com on Friday, December 10 at 12:00 PM EST. Consumers who have been waitlist approved will be able to mint their Pepsi Mic Drop genesis NFT free of charge (not including Ethereum gas fees) on Tuesday, December 14 at 12:30pm ET.
Today, Pepsi announces the brand’s first-ever foray into the innovative and evolving world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection. Anchored in the brand’s roots in music, Pepsi is creating 1,893 (to mark the year Pepsi was born) unique generative-style NFTs that will go live on the Ethereum blockchain tomorrow, Friday, December 10 at 12:00 PM EST, free for users (outside of gas fees).
The exclusive generative traits of the Pepsi Mic Drop genesis NFT collection, generated randomly by an algorithm so each NFT is totally unique and different, pay homage to the brand’s storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades. The Pepsi Mic Drop NFTs will be grounded in variations of a microphone visual and inspired by iconic Pepsi flavors including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar – even fan-favorite Crystal Pepsi and many more.
“I love that Pepsi is embracing one of the most significant technology shifts of our lifetime. NFTs will change the culture of value creation forever; this is an exciting moment for the brand to build loyalty & bring immense value to its community & fans.” – GARY VAYNERCHUK
A little more background on the Pepsi Mic Drop genesis NFT collection:
- Pepsi is creating 1,893 (to mark 1893, the year the Pepsi brand was born) unique generative style NFTs on the Ethereum blockchain
- The brand is making 1,843 NFTs available today, with the remaining 50 held for other exciting initiatives in the near future
- With this, the Pepsi brand is creating a real-time community of holders that wouldn’t be possible with a one-off drop
- The collection pays homage to the brand’s storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades
- The design of the NFTs are grounded in variations of a microphone visual and inspired by iconic Pepsi flavors including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar– even fan-favorite Crystal Pepsi and many more