THE FIRST CRYPTO-NATIVE LUXURY HOUSE AND LIFESTYLE LABEL
“gmoney portrait exclusively created for BoF by Nathaniel Parrott (@Parrott.ism)”
Built for innovators, change-makers, and disruptors, the genesis release of 9dcc embodies a new canvas for the luxury sector where perceived value has been decentralized and true covetability is built through transparency in ownership. The name alone reflects the web3 spirit at the heart of the brand – the cryptic letter and number set represents the last four digits of the ethereum-wallet of the House from which all product expressions of the brand will be born from and connected to. gmoney’s curation of distinctive and tasteful elements for 9dcc collections is coupled with the integration of forward-thinking chip hardware and revolutionary thinking in application. Through 9dcc, gmoney promises an evolved, designer range and one-of-a-kind experiences that connects two universes seamlessly.
While innovative from a tech perspective, under the creative direction of gmoney, the new label will subscribe to the nuanced architecture and heritage-driving ideals of iconic fashion houses: displaying uncompromised choice in materials and craftsmanship, illustrative storytelling, and selective distribution that speaks directly to the luxury market. 9dcc simultaneously reinterprets centuries-old traditions of house codes and offers a fresh take on fashion, meant for a discerning, digital-first consumer, whose views on fashion and design align with gmoney’s own vision of timeless style. The brand promises to constantly innovate and develop past the binary and analog. Dancing between the digital vs physical realms through singular, surprising products and events, 9dcc will evoke an exciting, cohesive, elevated experience re-envisioning the concept of a lifestyle platform to meet different facets of a global consumer’s life.
Collaborating with leading designers, fabric-mills, and elite manufacturers, in partnership with the technology leaders in Web3, each thoughtfully designed piece may carry priceless utility and be infused with meaning across all realms. These partners present unparalleled expertise in the world of decentralized knowledge and perspectives on ownership, displaying a keen understanding of the cultural nuances and desires of one of fashion’s most coveted audiences. In his moment, gmoney is a visionary uniquely qualified to create the first crypto-native maison and bring us into the next generation of fashion e-commerce.
Futurist. Disruptor. Ape. Designer. gmoney is a renowned NFT cultural thought leader, educator, and community authority – perhaps best known for sporting his iconic orange beanie, CryptoPunk, as his anonymous presence. He is one of the largest NFT collectors in the world today. gmoney sold Visa and Galaxy Digital the CryptoPunks they purchased for their collections. He was recognized by nftnow’s 2022 ‘NFT100’ and featured on Fortune as one of the 50 most important people in NFTs. gmoney regularly educates people on why the largest corporations in the world – like adidas, Meta, Nike, Visa, or Pepsi – are rushing into crypto, and how blockchain and Metaverse strategy will be critical for future success and monetization. gmoney has become an iconic symbol of success with consciousness in the Web3 arena who has cemented his reputation through multi-faceted business endeavors, investments, partnerships, collaborations, and transparent communication across various social channels. He also prominently uplifts POC, women, and other minorities in the space, positioning himself as a trusted, authentic, and diverse voice.
numerous creative endeavors that explore the bridges between the physical and digital worlds.
Parrott is an early adopter of NFTs and joined SuperRare as an artist in early 2020. Throughout 2020
and 2021 Parrott appeared in numerous successful NFT projects and numerous 1/1 sales on
SuperRare and other cryptoart platforms.
Parrott is deeply immersed in crypto culture as an NFT collector and angel investor in NFT-focused
start-ups. His NFT collection includes works created by fellow pioneering artists like Beeple,
ThankYouX, FEWOCiOUS, Jonathan Wolfe, Odious, Victor Mosquera, Micah Johnson, 3LAU, and
His latest collection “How to Kill A Wildflower” is a surreal and impressionistic expression of his
battles with creativity, integrating success and finding happiness.
● FOR MORE INFO: https://art.ymugroup.com/people/parrott-ism
● IG: @parrott.ism
● TW: @itsparrott
● SUPERRARE: @parrott
● NFTYGATEWAY: @parrott_ism
● OPENSEA: Artifex – parrott_ism
● WEB: parrott.art
● MANAGER: Troy Dubrowsky of YM&U Artist