GIVENCHY PARFUMS, AMAR STUDIO, REWIND COLLECTIVE & VEVE REUNITE FOR THE CREATION OF AN NFT IN SUPPORT OF THE LGBTQIA+ CAUSE FOR PRIDE 2022
Fashion House, Artists and NFT Platform Team Up Once Again for Pride Month
PARIS, June 23, 2022 – To mark Pride Month this year, Givenchy Parfums states its support for the LGBTQIA+ cause by reuniting with LGBTQIA activist Amar Singh, artists Rewind Collective & NFT platform VeVe, the largest mobile-first digital collectibles platform, for the release of a new digital collectible to be sold for charity releasing on Wednesday, June 29 at 12 p.m. PT. The release of the digital artwork, Pride II by Rewind Collective, will be sold for the benefit of the Le MAG Jeunes association, on VeVe’s digital collectible platform, available to download on the App Store and Google Play .
Drawing inspiration from the House’s Prisme Libre, combining four shades of colors, as well as the Rewind Collective’s Pixelated Heroes series, this original virtual artwork is being sold on VeVe in a limited series of 1952 editions. After the sale, the proceeds will be entirely donated to the Le MAG Jeunes association.
Titled “Pride II”, the artwork created by Rewind Collective for Givenchy Parfums is a series of animated portraits symbolizing diversity, the assertion of identity and the fight for equal rights. Innovative photos, which the collective reinterpreted digitally in the colors of the Rainbow Flag, expresses Givenchy’s commitment to a more diverse, more inclusive, more universal kind of beauty.
Through this initiative, Givenchy Parfums, Amar Studio & VeVe are proud to support Le MAG Jeunes (Movement for the Assertion of Young Gay, Lesbian, Bi & Trans people), a French association founded in Paris in 1985. Amar Singh continues to lead India’s national effort at the supreme court to abolish LGBT+ conversion therapy. Aimed at the LGBTQIA+ young population (15 to 30), Le MAG Jeunes focuses on support and accompanying: it carries out awareness-raising missions in schools, offers cultural and educational activities and provides psychological support to all those who need it. It also lobbies international institutions, so as to promote the implementation of more inclusive public policies, for today and tomorrow.
“Art remains one of the most powerful forms of self expression, we’re honored to further the LGBTQIA+ cause so that everyone can present their authentic self,” said David Yu, Co-Founder of VeVe. “We are proud to support the LGBTQIA+ community and help fund the fight against LGBT phobias and sexism through the sales of this unique digital collectible.”
Last year the companies came together to sell the digital artwork, “Pride”, as a sign of support for the LGBTQIA+ cause and MAG. The $128,000 raised led to the organization:
- Moving to a bigger space in Paris and opening of two new local centers for LGBT+ youth inclusion, to overcome isolation and that offers support and multiple activities. The Paris local group is now in the heart of the capital Quincampoix Street, Paris 4th, with a great space to welcome LGBT+ youth. And the two new branches are in Lyon and Clermont Ferrand.
- An increase of LGBT+ youth supported by the organization to 529. The foundation aims to support 1,600 youths thanks to the new spaces and new members of staff.
- Building and recruitmenting a team of professionals to accompany youth and fight LGBT phobias and sexism.
- An increase of interventions in school from 3,000 students in 2021 to 11,360 in 2022, to prevent LGBT phobia and sexism in the education sector.
Founded in 2018, VeVe was created by collectors, for collectors to bring premium licensed NFT digital collectibles to the mass market. With millions of active users and over 6 million NFTs sold, VeVe is the largest mobile-first digital collectibles platform and one of the top grossing Entertainment Apps in the Google Play and Apple stores.
Utilizing both blockchain and augmented reality technologies, VeVe offers premium licensed collectibles from leading brands including DC Comics and Warner Bros, Cartoon Network, tokidoki, Ghostbusters, Back to the Future and more. For the first time, these brands can provide customization to collectibles after their initial sale, creating endless revenue possibilities for products both new and previously offered. In addition, VeVe’s 3D augmented reality photo mode allows collectors to interact with every digital collectible, as well as share their collectibles through VeVe’s in-app social feed, or on external social platforms including Twitter, Instagram, TikTok and more.
In March 2021, VeVe committed to 100% carbon neutral NFTs and provided $7+ million in grants to environmental nonprofits to raise money for causes through NFT promotions. In addition, VeVe uses Ethereum’s layer 2 scaling protocol, Immutable X, which provides instant trade confirmation, scalability (over 9,000 trades per second), zero gas fees, and a 99.9% reduction in environmental footprint.
The VeVe Digital Collectible app is available on both iOS and Android.