For February Fashion Week, RTW label Roksanda has partnered with Clearpay, LFW’s Principal Sponsor, to bring digitisation, accessibility and innovation to fashion lovers everywhere. Together, the duo has exclusively created the demi couture finale look from Roksanda’s forthcoming show in the form of an NFT. The idea originated from Clearpay, who worked collaboratively with Roksanda and the Institute of Digital Fashion to bring the project to life as a first foray for both Clearpay and Roksanda to enter the metaverse.
The NFT is the first of its kind to give consumers access to haute fashion via Web 3.0 (purchased on roksanda.com exclusively through Clearpay).
The physical demi couture finale look will debut on the runway in Roksanda’s LFW showcase taking place on Monday 21st February, with the digital version giving consumers tangible access to high-end fashion that they previously wouldn’t have been able to. An AR function will also be available where consumers will have the opportunity to virtually ‘try on’ the NFT.
The NFT is available in three limited edition products, listed below
Product 1 at £25 – 3D garment render, 2D collectible (static)
Product 2 at £250 – 3D garment animation render + 3D object showcase
Product 3 at £5000 – 3D garment animation render + 3D object showcase + Clo3d working file 10 (the software used to create the digital version of the dress)
A big part of our commitment to London Fashion Week is ensuring that fashion is accessible to consumers, and by partnering with Roksanda and the Institute of Digital Fashion this season, we’re able to do that in quite an exciting way. Collectively we’ve transformed their FW22 demi couture look into an NFT, giving consumers unparalleled access to high end fashion that simply wasn’t available to them before. We’re proud to be able to help democratise fashion, and enable consumers to buy, interact, and engage with ROKSANDA’s artistry in such an innovative way. It’s exciting to see this all come to life at such an important moment in the British fashion calendar. –Nick Molnar, Co-Founder and CEO of Clearpay
Originally from Serbia, Roksanda studied Architecture and Applied Arts at the University of Belgrade before moving to London where she graduated with an MA in Womenswear from Central Saint Martins.