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Prada, the renowned Italian luxury fashion label, is preparing to introduce its 42nd Timecapsule NFT collection, which showcases exquisite tank tops complemented by digital assets.
The esteemed brand, widely acknowledged for its opulence and forward-thinking approach, is venturing into the rapidly expanding realm of NFTs through Prada Crypted, its digital initiative launched in late 2019. Since last year, this fashion powerhouse has been issuing NFTs that serve as digital certificates of authenticity for its exclusive, high-end physical merchandise.
Prada’s forthcoming release in June will feature a special edition of tank tops crafted from upcycled floral-pattern jacquard terry cloth sourced from the esteemed Prada Archive. These tank tops, designed in blue and white floral motifs, prominently display the brand’s iconic enameled triangle logo on the front, while the back is adorned with a unique “June” tag, symbolizing the month of their debut.
Each exquisite piece of clothing will be accompanied by an exclusive non-fungible token (NFT), granting holders privileged access to the esteemed Prada Crypted community on Discord. This exclusive membership offers a range of benefits and invitations to exceptional events. The minting process for these NFTs will commence on June 1st at 3 PM CET and will only be available for 24 hours. Due to the limited edition run of just 50 pieces, collectors are advised to act swiftly to secure their desired items.
Enthusiasts from various countries, including Australia, China, France, the United States, the United Kingdom, and many others, are cordially invited to partake in this extraordinary fusion of fashion and digital art.
Last year, Prada established the Prada Crypted Discord community, providing fashion enthusiasts with a platform to express their passion and ideas, while also gaining early access to future designs and NFTs. This initiative effectively merges the diverse realms of luxury fashion, art, architecture, cinema, music, and the cutting-edge Web3 technology.
An intriguing aspect of this initiative is the opportunity for customers who had previously purchased Prada Timecapsule items before the launch of the NFT initiative in June 2022. They can now claim their corresponding Timecapsule NFTs that align with their pre-existing physical goods.
Prada announces the second year of its renowned Timecapsule NFT Collection, with drops starting in June 2023, featuring an exquisite floral pattern. The initial drop on June 1st will commemorate the arrival of the summer season.
For its 42nd Timecapsule collection, Prada presents a luxurious tank top as its offering. Crafted from upcycled floral-pattern jacquard terry cloth sourced from the prestigious Prada Archive, the tank top exudes elegance. The front of the garment proudly showcases the iconic Prada enameled triangle logo, while the back features a distinctive “June” tag. Each shirt comes with a complimentary NFT, serving as an invitation to join the exclusive Prada Crypted NFT community on Discord.
The Prada Timecapsule collection is available to customers in various countries for only 24 hours. The highly anticipated launch will take place on June 1st, 2023, at 3 pm CET. Furthermore, each drop is strictly limited to just 50 items, adding to their exclusivity and desirability.