SEVENFRIDAY, Swiss watch company, will be entering web3, selling their watches with NFTs for certification and security. These watches, and sunglasses are sleek, luxurious and durable. As a luxury items brand, SEVENFRIDAY is no stranger to counterfeits, and I spoke with founder Dan Neiderer about the company’s community goals, and the path they see ahead.
“Live everyday like it’s Friday” shares Neiderer on the ethos of the company. SEVENFRIDAY is a brand, as well as lifestyle, focused on community and connection. This vision was partially realized when they integrated a platform of their own, to certify their watches and connect users, however, the permanence of the blockchain was the missing piece.
It occurred to Neiderer- using the polygon network to additionally certify their product would create greater security as well as community benefits. In Feb. 2022, SEVENFRIDAY announced the NFT based digital certificates for their product. The aim – to utilize innovation and maintain unbreakable connection.
SEVENFRIDAY is collaborating with digital artist Kata to allow their community the opportunity to collect an actual piece of digital art along with their watch. For around $25 a piece, owners of one of these luxury watches will be given access to this collaboration. Her works are limited tiger editions and feature super clean and colorful pfp art. Also, announced in their 2022 plans, participants in the community will be empowered to shape the destiny of the company, both materialistically and emotionally.
With a robust roadmap for this coming year, a few things to look out for will be the coming new website, nft release, updated SEVENFRIDAY app, exclusive launches, and 7F marketplace. Exciting possibilities lie ahead for luxury brands heading into web3, and for more updates on the future of this project, you may follow them on Instagram.