The entire world was waiting in anticipation for the DigiDaigaku Dragons Super Bowl ad, which set the Limit Break team back a whopping $6.5 million. And what did we get in return? A big ol’ QR code that led us straight to Gabe Leydon’s Twitter page.
You read that right, folks. Over 99% of QR code scanners were not taken to the official Dragons page, but instead were directed to Gabe’s Twitter where they were asked to like and retweet. Talk about a major letdown.
But wait, it gets worse. The market took a major hit following the ad, with the floor falling from 12 ETH to 8 ETH in just one hour. And the community’s reaction? Let’s just say they weren’t exactly thrilled, with many calling the ad a joke and a waste of time.
Adding to the disappointment, it seems that Fox wanted to steer clear of NFT and cryptocurrency commercials after the controversy surrounding FTX’s commercial last year. The attention surrounding FTX’s ad quickly turned negative, and it ultimately became a black eye for the crypto community in the eyes of mainstream audiences. And now, with the DigiDaigaku Dragons ad falling flat, it seems that crypto is once again facing criticism and skepticism from the general public. This just adds to the challenge of bringing NFTs and cryptocurrencies into the mainstream and gaining widespread acceptance.
On the bright side, Gabe did pick up around 200k new Twitter followers, bringing him close to the 1 million mark. But was it worth spending $6.5 million just to acquire a few extra Twitter followers? Only time will tell.
The ad was supposed to feature a QR code for those quick enough to mint a DigiDaigaku Dragon, but instead, it left holders feeling disappointed and with no major events to look forward to. Will this commercial pay off in the long run and provide the biggest mass reach any NFT project has had to date? Only time will tell. But for now, it looks like the Limit Break team may have just made a big mistake.
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— DigiDaigaku (@DigiDaigaku) February 13, 2023