Budweiser is partnering with 22 of the world’s top emerging music artists to drop their first-ever NFTs. These NFTs allow fans to support artists directly and unlock exclusive experiences with them. Budweiser is supporting local artists by giving them a global platform on their journey to becoming the next kings and queens of the music industry.
“We are on a mission at Budweiser to give up-and-coming artists a global stage that they might not have access to otherwise. This talented group of artists are doing something different and exciting within their respective genres and markets, and we’re honored to spotlight them and give fans a richer digital experience with our latest NFT collection.” Richard Oppy, Vice President of Global Brands, AB InBev
Collectors and fans who are 21+ (or legal drinking age) can purchase a Budweiser Royalty token for $499 (or the equivalent in local currency), which will mint in varying degrees of rarity. Each mint will reveal a random NFT collectible representing one of the 22 emerging artists.There will be a total of 11,000* NFTs, 500 per artist, with the chance for collectors to mint a randomly assigned NFT in one of three possible tiers: Core, Rare or Ultra Rare token. Each tier carries different benefits for holders depending on the type of token received, which include:
Core NFTs are collectibles that let owners rep these rising stars and show off their fandom (400 Core/artist)
Rare NFTs get owners access to a virtual listening party on Discord with their specific artist (99 Rare/artist)
Ultra Rare NFTs give owners access to Rare NFT benefits as well as a video call with their specific artist (1 Ultra Rare/artist).
‘I have a crazy affinity for emerging music artists, and I strongly believe this collaboration will bring immense value to both Budweiser and the artists and will unlock unique experiences for their fans.” Gary Vaynerchuk, Chairman of VaynerX & CEO of VaynerNFT
To reward early adopters of the brand’s first-ever NFT drop, Budverse Heritage Collection holders are eligible for early access to the Budweiser Royalty Collection. As another perk, Gold Budverse Heritage token holders will receive one free airdropped Budweiser Royalty NFT per Gold token in their wallet and Core Budverse Heritage token holders are eligible to redeem one free NFT per Core token in their wallet (gas fee not included).
“VaynerNFT is focused on keeping Budweiser at the forefront of the NFT space, and we are excited to continue to build long-term value with every collaboration and every drop. We can’t wait to continue delivering exciting opportunities for the brand to engage with its community.” – Avery Akkineni, President of VaynerNFT
Adult consumers who are 21+ (or legal drinking age) can each purchase a limited number of NFTs directly through the website Budweiser.com/nft with the cryptocurrency ETH, Bitcoin or with a credit card.
Budweiser continues to collaborate on the concept creation and execution of its NFT programs with VaynerNFT, the consultancy under the umbrella of the VaynerX holding company founded by serial entrepreneur and chairman Gary Vaynerchuk.
“The Budweiser Royalty Collection represents the future of the Budverse, a space where communities can socialize, be entertained and purchase digital collectibles. We’re transforming NFT collectables into exciting and meaningful experiences for fans, artists and collectors and we’re eager to see how we can further leverage this technology. The possibilities are endless.” – Spencer Gordon, Vice President of Digital + draftLine at Anheuser-Busch
Budweiser Royalty NFT Artists:
Millie Go Lightly
Lil Polo Tee