Taps Into Next Generation of Consumer Experiences
November 29, 2021, New York, NY – Today, Budweiser announces its first ever Non-Fungible Token (NFT) launch with its Heritage Collection. This is Budweiser’s first-ever foray into the world of unique digital assets on the blockchain. Budweiser’s NFT program is the latest example of how Anheuser-Busch InBev is leveraging technology to engage adult consumers on more occasions and represents the company’s first owned NFT marketplace.
Budweiser partnered with VaynerNFT on the concept, creation, and launch of The Heritage Can NFT collection. VaynerNFT’s main objective with this collaboration is to create strategic and meaningful experiences for Bud NFT holders as Budweiser makes its first-ever foray into the Metaverse.
The Heritage NFT Collection is composed of 1,936 unique digital cans representing 1936, the year the first Budweiser can was created. The collection will be available to consumers of legal drinking age via two different token types at launch – the Core Heritage Cans and the Gold Heritage Cans.
“The Budweiser Heritage Collection is designed to celebrate the brand’s iconic history while also moving Budweiser into the metaverse,” said Spencer Gordon, Vice President of Digital + draftLine at Anheuser-Busch. “The launch of this NFT Collection is yet another example of our innovative and consumer-first approach to further strengthen our iconic brands.”
Each Heritage Collection token is one-of-a-kind digital asset generated using designs from throughout Budweiser’s renowned history. Among the 1,936 tokens to be released, 1,900 are Core Heritage tokens priced at $499 USD each and 36 are Gold Heritage tokens, priced at $999 USD each.
“Budweiser is excited to invite adult consumers in the U.S. and from around the world into this new global frontier to unlock and own a valuable piece of our remarkable heritage,” said Richard Oppy, Vice President of Global Brands, AB InBev. “NFTs give us a unique, new avenue to celebrate our history while also leading our industry and looking forward into the future of art and culture simultaneously.”
Adult consumers who are 21+ (or legal drinking age) can each purchase a limited number of NFTs directly through the website Budweiser.com/nft with the cryptocurrency ETH, Bitcoin or with a credit card.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.