BILLBOARD AND “WORLD OF WOMEN” RELEASE TWO ADDITIONAL NFT MAGAZINE COVERS FEATURING MADONNA AND MARIAH CAREY
THE TWO COVERS JOIN CHRISTINA AGUILERA’S PREVIOUSLY RELEASED NFT COVER AS THE FIRST-EVER NFT MAGAZINE COVERS DESIGNED BY AN NFT ARTIST
Today, Billboard released two additional NFT covers designed by World of Women (WoW) co-founder Yam Karkai featuring legendary artists Madonna and Mariah Carey. The two new covers join Christina Aguilera’s previously revealed cover designed to commemorate the 2022 Billboard Women in Music event and summit.
The partnership between Billboard and World of Women marks the first-ever NFT magazine covers designed by an NFT artist. Launched on July 27, 2021, World of Women is an artwork collection of 10,000 unique “1-of-1” women celebrating representation, inclusivity, and equal opportunities for all. The community has garnered an impressive following, including the likes of Reese Witherspoon, Shonda Rhimes and Eva Longoria.
To celebrate some of the most iconic female performers of all time, Billboard and Karkai have created first-of-its-kind NFT Billboard magazine covers highlighting the likeness of Christina Aguilera, Madonna, and Mariah Carey. Drawing inspiration from her World of Women collective, Karkai designed the artwork for the covers, and the corresponding NFTs will be sold at auction via the FTX US NFT Marketplace beginning Wednesday, March 2, 2022, at 9pm PT. The pieces will be sold on the Ethereum blockchain with portions of the proceeds benefiting a non-profit organization of each cover star’s choosing. Christina Aguilera’s cover will benefit National Coalition Against Domestic Violence, while Madonna will donate proceeds to City of Joy, and Mariah Carey will partner with Camp Mariah with Fresh Air Fund..
Through a community-first initiative, three lucky World of Women NFT holders will also have a chance to receive an all-expenses-paid trip (made possible by Billboard) to attend next year’s ceremony in Los Angeles, walk the red carpet, and meet Karkai.
Honorees for this year’s Women in Music event include Woman of the Year Olivia Rodrigo, Icon Award recipient Bonnie Raitt, Powerhouse Award recipient Doja Cat, American Express Impact Award recipient H.E.R., Rising Star Award recipient Gabby Barrett, Executive of the Year Award recipient Golnar Khosrowshahi, Rule Breaker Award recipient Karol G, Trailblazer Award recipient Phoebe Bridgers, Game Changer Award recipient Saweetie, Chart Breaker Award recipient Summer Walker.
Billboard’s Women in Music Awards will be held on Wednesday, March 2, 2022, at the YouTube Theatre in Los Angeles, sponsored by Twitter and Honda. The ceremony will stream live on Twitter.com/Billboard at 6pm PT/9pm ET. For more information and the latest announcements visit www.billboardwomeninmusic.com and follow on Instagram and Twitter at @billboard #BBWomenInMusic.
WoW is represented by Guy Oseary, whose roster includes Bored Ape Yacht Club, U2, Madonna, and Red Hot Chili Peppers, as well as Aaron Berndtson and Eben Smith of Digital Collectibles Agency (DCA).