Luxury brands have been quick to embrace the world of NFTs (non-fungible tokens), with many seeing the potential for these digital assets to revolutionize the industry. Here are some of the top reasons why luxury brands have pivoted to NFTs: Counterfeit Goods Protection: Luxury brands with high resale value have […]
PUMA is making a big splash in the world of NFTs! They’ve taken a thoughtful approach to entering this new space, building a community and collaborating with top players in the field. Now, they’re taking things to the next level with the launch of their latest NFT offering: Super PUMA […]
Correction: This rumor appears to be false. The crypto times spoke with Hadrien Huet, Head of Online Brand protection at Louis Vuitton, and confirmed that they are not doing a drop in connection with Yayoi Kusama. Louis Vuitton, the iconic international fashion house, has announced a new partnership with 93-year-old […]
STARTING JANUARY 30TH, SHOP YOUR BLACK OPIUM FRAGRANCE IN SELECT MARKETS* AND BE AMONG THE LUCKY FEW TO CLAIM ONE OF THE 2014 EXCLUSIVE YSL BEAUTY NIGHT BLOCKS. Yves Saint Laurent (YSL) Beauty is launching a two-part Web3 campaign to celebrate the launch of its new fragrance, Black Opium le […]
In recent years, non-fungible tokens (NFTs) have gained a lot of attention as a way to represent and trade unique digital assets, such as art, collectibles, and even tweets. But NFTs are not just limited to the digital world – they can also be paired with physical assets to provide […]
Jigen.app is an ecosystem bringing luxury to web3. They are poised to solve problems such as counterfeiting of high-end goods through digitization and tracking. Real world items are assigned a digital asset and the collector has access to both. In their Medium article, Jigen shares about their truly immersive experience […]
Coach, the global fashion house founded in New York in 1941, will be releasing first-ever NFT Collection tomorrow December 17th, 2022. This program was developed in partnership with VaynerNFT. VaynerNFT consulted with Coach on their launch strategy, NFT mechanics, and overall implementation and execution of the program. Inspired by “Give A Little Love,” Coach’s message […]
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