The Partnership will roll out with a three-night NFT ticketing takeover
at Marquee in NYC from June 22-25
Tao Group Hospitality, the world’s largest hospitality group, with venues in cities such as Dubai, London and Shanghai that are frequented by celebrities such as Rihanna and Sean Paul, today announces they are entering the world of Web3 with an NFT-ticketing takeover event at Marquee during the NFT.NYC 2022 conference.
- Tao Group Hospitality, who manage over 60 premium entertainment, dining and nightlife venues across the world, will also be releasing an exclusive NFT that only attendees for its annual invite-only Swedish Midsummer Party will be able to claim.
- Tao Group Hospitality is teaming up with YellowHeart, a music and live event ticketing tech platform who has successfully rolled out collaborations with Kings of Leon, Maroon 5, Julian Lennon, Jerry Garcia, ZHU and more.
- Over 2,000 NFT tickets will be utilised, which due to their unique and traceable nature, have often been discussed as a solution to industry ticketing issues such as forgeries and illegal re-sales.
As the leading global hospitality brand, with over 60 venues spanning five continents, Tao Group Hospitality is embracing the cross section of technology and live events by utilizing NFT ticketing to bring a whole new level of dynamic experiences to fans around the world. Partnering with YellowHeart, a trailblazer in NFT ticketing that was the first company to release NFT tickets on the blockchain, Tao Group Hospitality is able to provide people with an exciting, engaging experience that empowers them to connect more closely with event attendees. Tao Group Hospitality was eager to break into NFT ticketing since they solve all of the issues linked to traditional tickets, such as scalping and high resale prices.
“Tao Group Hospitality is excited about the future of Web3 and how it stands to reshape the hospitality industry. NFT ticketing is a natural progression into the space as ticketing represents a large part of our nightlife and daylife business,” said Justin Levy, Vice President of Marketing at Tao Group Hospitality. “Yellowheart has established themselves as one of the leaders in NFT ticketing space and we’re eager to embark on this new frontier with them. This limited run during NFT week is only the first step for us and we have some exciting things planned as we embrace NFT and cryptocurrency as a company.”
‘We are thrilled to be partnering with Tao Group Hospitality, one of the most iconic global hospitality brands in the world, on this exciting new venture,’’ said Josh Katz, CEO and Founder of YellowHeart. “NFT ticketing is rapidly expanding across different industries, and with the company’s vision and global roster of venues, this collaboration will bring more personalized live experiences to fans. By utilizing NFT ticketing, Tao Group Hospitality is paving the way for other hospitality and live events companies in the space to drive intimate, long-term engagement with fans and artists.”
About Tao Group Hospitality:
Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. Tao Group Hospitality acquired Hakkasan Group in April 2021. The combined company operates more than 60 entertainment dining and nightlife venues in over 20 markets across five continents and features a collection of widely recognized hospitality brands. These include TAO, Hakkasan, OMNIA, Marquee, LAVO, Beauty & Essex, Avenue, Cathédrale, Wet Republic, Yauatcha, Ling Ling, Sake no Hana, Casa Calavera, Jewel, Little Sister, and more. Tao Group Hospitality is part of Madison Square Garden Entertainment Corp. (MSG Entertainment) (NYSE: MSGE), a leader in live experiences.
Founded in 2017, YellowHeart is an NFT marketplace for ticketing, music and community tokens, which accepts both crypto and credit card payments. Powered by distributed ledger technology, YellowHeart’s mission is to revolutionize the experience of buying and selling tickets and music. YellowHeart’s platform was designed to help the larger industry graduate to the next phase of ticketing, putting control back in the hands of artists and fans. YellowHeart is one of the earliest adopters of blockchain ticketing and music, having released the first-ever NFT tickets and NFT album in partnership with Kings of Leon. Maroon 5, Julian Lennon, Jerry Garcia and
ZHU are just a few of the globally recognized artists YellowHeart works with today.