This based on a thread by Vicky Flores. I encourage you to go follow her.
“Imagine acquiring a new digital collectible from Starbucks, where that product also serves as your access pass to a global community, one with engaging content experiences and collaboration all centered around coffee.” CMO Brady Brewer
Starbucks has been quick to introduce new technology, like mobile payments, phone pay, and tap-to off card machines early on. And now they are launching the next stage of technological innovation: NFTs.
Popular company membership rewards programs can have a hugely positive impact. The program has 26.7 million members – launching their tokenized virtual goods collection later this year will only encourage engagement with their customers and offers a new way to interact with them.
Starbucks has not announced with blockchain they will use but has confirmed they plan to use an environmentally sustainable platform. This may mean they’re waiting for Ethereum to move from PoW to PoS, but the odds are they follow other corporations and use a more centralized (albeit environmentally friendly) blockchain.
Starbucks has spent time meeting with experts in the blockchain industry to create a successful strategy. They’ve been consulting people like you and me to understand the breadth of the web3 ecosystem and have plans to create a great user experience. I can’t wait to see how they’ll integrate it with their general strategy.
Starbucks is a global coffeehouse chain that was founded in Seattle, Washington in 1971. The company operates over 24,000 locations worldwide and around 1,500 locations in the United States. . The company makes and sells coffee, hot tea, iced tea, cold brew coffee, Frappuccino Coffee drinks and other beverages. Starbucks locations also offer a variety of pastries and sandwiches.In 1971, three Jewish brothers from Seattle – Jerry Baldwin, Zev Siegl and Gordon Bowker – opened the first Starbucks store in Seattle’s Pike Place Market. Today Starbucks is the leading coffee company in the world.