Welcome to today’s interview where we are honored to have Michael Woolery, a renowned photographer known for his bold and energetic visual language. With a base in both New York and Los Angeles, Michael’s work captures the essence of the world around him in a way that is truly unique. His signature style sets his work apart and draws the viewer in, inviting them on a journey through his lens. Let’s hear from the artist himself and delve into the mind behind the captivating images. He has worked with some of the biggest artists in the world and has a new ALTA nft collection on Exchange.art.
Can you share how you discovered your passion for photography?
Until I started shooting, everything I knew about an image came from flipping through films, illustrations & video games. I loved stories; from the objects and people in them to the process of visual world building. I’ve always been a creative. Photography simply became one of my outlets.
How does your creative process differ when working with a high-profile brand like Rhianna, Moncler or Gucci compared to personal projects?
I prefer the motions to be authentic and natural- I stay back and let the sun meet the moment. At the end of the day, I am a collector of memories.
Can you tell us about a particularly memorable project you’ve worked on and what made it special?
Recently I was shooting a series of artifacts, & –objets trouvés- around my family’s home that my father had collected over the years, these things always surrounded my natural environment. From when I was a kid, I have always had an emotional response to design aesthetics and history. I was carrying pieces to my set, one piece being a Jerusalem Oil Pot which dated back to the Late Bronze age. (1200-1150 B.C.) which when it was in my care, held a particularly strong presence and weight about it. This was a very special experience.
What inspired you to create your ALTA web3 NFT Collection and what sets it apart from other NFT collections in the market?
Coming from a background in competitive skiing –The series came together quite naturally. Sierra had already broken the mold as a skier in the fashion industry. We just enjoyed our days shooting in the snow at one of the most Iconic Mountains in the U.S.
How has the shift to digital photography and NFTs affected the photography industry?
Whether you’re shooting film or digital, the truth is still the same- good is still good and bad is still bad. The NFT marketplace for photography has been an interesting disruption to step into. It still feels very new and a bit like the wild west. Navigating the space and seeing where the puzzle pieces will align is a part of the joy in the journey when the accolades come.
Can you walk us through the process of creating and selling an NFT through Exchange.art?
Create the series, upload selects, have a drink- roll the dice.
What role do you see NFTs playing in the future of the art world?
Creative freedom and further potential for undiscovered & established artists, apart from some other traditional systems – how much? I’m not sure…All I know is that it is a vast amount.
Can you share any advice for aspiring photographers looking to break into the industry and start selling their work?
Wear a disguise and make for the escape.
What can we expect to see next from you in terms of photography and NFTs?
Something quite original.
Why did you choose Exchange.art as a platform for selling your NFTs?
Good people and a great marketplace – the credentials were there and the understanding of what this space could become was there. I have a respect for their curation.
What do you like about it?
Having Carte Blanche.