Football (Called Soccer in America) is the world’s most popular sport. As we head into the world cup, almost every league in the world is cashing in on the undivided attention. Today one of the most valuable teams in the world, Manchester United, is heading into NFTs, on Tezos. Manchester United is releasing its first ever official NFT collection, with the first drops going to fans for free.
Tezos is a blockchain technology that governs itself by establishing a true digital commonwealth. It facilitates formal verification, a technique which mathematically proves the correctness of the code governing transactions and boosts the security of the most sensitive or financially weighted smart contracts.
The Premier League club says it wants to create an online community where fans can learn, earn rewards, and be united by digital and real-life activities.
Manchester United is one of the most popular and successful clubs in the world. It was founded on November 18, 1878, as Newton Heath LYR Football Club by a group of railway workers from Manchester, England. The team’s original name was changed to Manchester United Football Club in 1902 and they became professional at the start of the 1908 season.
- The NFT tokens are described as a new form of “digital memorabilia” and an opportunity for fans to “reap rewards” by owning them.
- These items are based on real training kits from official partners of the football team. They’re available now, and they’ll be sold at a discount during the campaign. A percentage of the profits will go towards supporting the Manchester United Foundation.
- Supporters who get a free NFT will get an invitation to join the discord server where they can discuss the project and help shape its direction.
Much like the traditional sports memorabilia of old, such as collections of match programs, club cards, and stickers, fans will soon be able to collect digital memorabilia from their favourite clubs.
“We’ve been watching the Web 3.0 world closely and talked to people who are passionate about it. We think that the way that we’re going to offer Manchester United digital collectibles will be different from any other platform available.”
“It’s an honor to be part of the foundation’s first steps into Web 3.0 by creating digital collectibles that the community will cherish for years to com.”
“It takes an understanding of football and the clubs’ history, but also a strong blockchain that’s decentralized, resilient and scalable to create a successful business.”
It seems only a matter of time until a football team with the commercial ambitions and global fanbase that Manchester City possesses gets involved in crypto collectibles. With Phil Lynch referring to the team as a “fast follower”, its managers will have examined the best practice, success and failure of other clubs within the space.