STELLA ARTOIS PARTNERS WITH WATER.ORG TO PROVIDE SAFE WATER ACCESS TO FAMILIES IN NEED AROUND THE GLOBE
Timed to World Water Day on March 22nd, 1024 water-themed NFTs will drop on Art Blocks for collectors to choose from, with all proceeds going to Water.org
The Drop Artois was organized in partnership with VaynerNFT, the consultancy under the umbrella of the VaynerX holding company founded by serial entrepreneur and chairman Gary Vaynerchuk.
In celebration of World Water Day on March 22nd, a day that raises awareness of the two billion people living without access to safe water, Stella Artois is announcing The Drop Artois, a new generative art NFT project in partnership with Water.org. The Drop Artois, which will be hosted on Art Blocks’ generative art platform starting tomorrow, will feature 1024 beautifully designed water-themed NFTs for art collectors to choose from, with all proceeds going to Water.org to help provide people in the developing world with access to safe water.
“We’re incredibly excited about the impact we will make with The Drop Artois,” said Tim Ovadia, Global Vice President, Stella Artois. “As a longstanding partner of Water.org, we are always looking for innovative ways to help people around the world gain safe water access for their homes and families. By tapping into the world of NFTs and offering art collectors access to limited edition digital collectibles as part of The Drop Artois, we are using technology to support our communities and be a positive vehicle for change.”
Avery Akkineni, President of VaynerNFT: “The Drop Artois is such a special NFT moment, bringing together an emerging art medium and an iconic brand, to benefit an incredible cause for a first-ever partnership. We are thrilled to play a small part in contributing to Water.org’s mission, via Stella Artois and Art Blocks.”
The Drop Artois will feature NFTs depicting the contemplative effect of moving water, including waves that rise and fall, a flow field powered mist and droplet shapes arranged in a dancing field that are distorted in rhythmic and stormy animation. To design the NFT project which will be listed on Art Blocks under Liquid Ruminations, Stella partnered with emerging artist Eliya Stein, who is known for his work, including Prismatic in which he explored color, refraction and interaction; Labyrometry depicting a labyrinth of geometric specters; Incantation, capturing ancient runes; and Gravity Grid, inspired by a 2500-year-old board game. In determining which platform made the most sense for the drop, Stella turned to Art Blocks for its widespread admiration in the generative art world. The Drop Artois marks the first time that Art Blocks has ever partnered with a brand to host a drop on its platform.
“At Art Blocks, accessibility, equity, and charity have always been core to our business, which is why we are thrilled to collaborate with Stella Artois and Water.org on this initiative,” said Erik Calderon, CEO of Art Blocks. “Through our platform, we have been able to give back to hundreds of charities around the world and the opportunity to work with Stella Artois on this project helps us increase that reach in a meaningful and impactful way. Ultimately crypto and art are in a unique position to provide economic empowerment to communities that are largely left out of this technological wave.”
With water as a key foundation to all of Stella’s brews, Stella has been a longstanding partner of Water.org since 2015. The brand has supported Water.org to help provide access to safe water to more than three million people in the developing world.
“The reality is millions of people around the world don’t have access to safe water at home. For the past six years, Stella Artois has partnered with Water.org to help change this. We are thrilled to continue our efforts together to get safe water into the homes and hands of more families in need around the world,” said Lina Bonova, Chief Revenue Officer, Water.org.
About Stella Artois
Stella Artois® is part of a brewing tradition dating back to 1366. It is the winner of the 2019 World Beer Award for World’s Best International Lager and is present in 95 countries. Stella Artois is a bottom-filtered, blonde pilsner. It is thirst-quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois is best served between 37.4- and 41-degrees Fahrenheit and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this standard gold lager. Visit www.stellaartois.com for more information.
Water.org is an international nonprofit organization that has positively transformed more than 43 million lives around the world with access to safe water or sanitation. Founded by Gary White and Matt Damon, Water.org pioneers market-driven financial solutions to the global water crisis. For 30 years, they’ve been providing women hope, children health, and families a future. Learn more at https://water.org.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 169,000 colleagues based in nearly 50 countries worldwide. For 2021, AB InBev’s reported revenue was 54.3 billion USD (excluding JVs and associates)