With the recent announcement of a new set of custom avatars for the Super Bowl, created in partnership with the NFL, Reddit is once again showing its commitment to providing a unique and engaging user experience for its millions of active users. The custom avatars, available in Kansas City and Philadelphia colors, demonstrate Reddit’s understanding of the importance of community and the power of customization to keep its users engaged.
And it seems to be working. According to Reddit, it facilitates 411 million views in football-related communities every month, including 195 million monthly views for r/NFL, and there was a 32% YoY increase in Super Bowl mentions in the app last year.
What’s even more impressive is the success of Reddit’s NFT project, with the company’s collectible avatars becoming a hot commodity on NFT trading forums just three months after its launch. In fact, four separate Reddit Collectible Avatar collections found themselves on OpenSea’s Top 10 list for 24-hour trading volume, with one collection knocking CryptoPunks out of the number one spot.
How will NFTs go mainstream?
This highlights the importance of removing the burden of wallets, gas fees, and multistep issues in the world of digital ownership and web3 collectibles. Reddit’s NFT project and its avatars have proven to be a hit among its users, and with seasonal releases like the Super Bowl avatars, the platform has the potential to maintain interest and engagement in NFTs.
It’s no secret that the NFT market has experienced a downturn in recent months, with the initial boom period of late 2021 giving way to waning interest and a more cautious approach to NFT investment. However, NFT trading still has a niche audience, and projects like Reddit’s custom avatars have the potential to shrug the trend and maintain a loyal following.
Reddit’s new set of custom avatars for the Super Bowl is a reminder of the potential for web3 collectibles to become a mainstream form of digital ownership and engagement. By removing barriers to entry and providing a user-friendly experience, Reddit is positioning itself as a leader in this rapidly evolving space.