Coach, the global fashion house founded in New York in 1941, will be releasing first-ever NFT Collection tomorrow December 17th, 2022. This program was developed in partnership with VaynerNFT. VaynerNFT
Inspired by “Give A Little Love,” Coach’s message for the holiday season and marking the finale of the house’s 80th anniversary year, the 80 one-of-a-kind pieces of digital art will include Coach’s beloved mascot Rexy, Fuzz the polar bear, Belle the penguin, Holly the deer, Ginger the fox, Paddles the goose, Luna the owl, and Spike the hedgehog.
Ten unique NFTs of each animal will be given away over eight days, with one animal released per day from December 17-24. Each NFT giveaway will include one Coach Holiday animal. In addition, each Coach NFT grants the right to receive one complimentary Made-to-Order Rogue bag gifted to the initial holders of the Coach NFTs in 2022.
This NFT program was developed in partnership with VaynerNFT, a consultancy under the umbrella of the VaynerX holding company founded by serial entrepreneur and chairman Gary Vaynerchuk. VaynerNFT consulted with Coach on their launch strategy, NFT mechanics, and overall implementation and execution of the program.
WHAT: Coach releases first-ever collection of NFTs featuring eight Coach Holiday animals created into one-of-a-kind pieces of digital art; each NFT will include a giveaway of a Coach Made-to-Order Rogue bag to each NFT’s initial holder.
WHEN: December 17-24, 2021 – each day at 12pm EST one Coach Holiday animal NFT will be released
WHERE: To be announced on Twitter.com/Coach
HOW: Ten unique NFTs of each Coach Holiday animal will be released over a period of eight days (one animal per day) with the collection featuring a total of 80 NFTs. No purchase required; the Coach NFTs will be announced on Twitter.com/Coach.
WHY: To mark the finale of Coach’s 80th anniversary year with digital innovation and to celebrate the house’s holiday message of “Give A Little Love”
ABOUT COACH
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.
SOCIAL MEDIA: @Coach; #CoachNFT, #CoachNY
ABOUT VAYNERNFT
VaynerNFT is a consultancy exclusively focused on building strategic NFT integration for the world’s leading intellectual property owners – personalities, athletes, celebrities, artists, brands, and associations. The company empowers its clients to be at the forefront of the NFT revolution. VaynerNFT helps clients achieve long-term value, expands new revenue streams that leverage IP and creates new value-add for NFT holders. For more information, you can visit: https://vaynernft.co/
SOCIAL MEDIA: @VAYNERNFT