Although Metaverse still needs to be explored, it has shaken up many industries among which fashion is the leading one. It is not far from embracing the latest blockchain technology of the metaverse like other business niches. What impact will the metaverse have on fashion houses? Popular brands will undoubtedly leverage the groundbreaking technology of the metaverse to stay up with the times. Just like they do in the real world, people in the metaverse need to use fashionable clothing and accessories to signify and express their own self-identity.
Businesses from many walks of life, such as the crypto trading industry utilizing platforms like bitcoin strom, the fashion industry, and the technology industry of today, are establishing a presence in the Metaverse. The fashion industry is free to build its own metaverses which include everything from storefronts to designers. Louis Vuitton, Nike, Gucci, and many more of the world’s most recognizable companies have already made strides into the metaverse to take advantage of the many new business possibilities it has presented. Today, we’ll blow the lid off a few fashion companies that are making a dramatic shift toward the Metaverse. So, let’s get started.
Top 8 Fashion Brands Using The Metaverse
Here, we’ve listed top brands that leverage the metaverse and offer their users an immersive experience. Let’s know what are they.
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Gucci
The Italian luxury brand “Gucci” has set new standards of fashion by integrating metaverse. Its Aria collection served as the inspiration for its first NFT-related project. Recently, Gucci teamed up with gaming and metaverse platform Roblox to create a new area named Gucci Garden.
The Gucci Vault Discord, which was just released, will hopefully propel and encourage free-flowing discussions regarding the future of the metaverse. It is expected that this will be the official server where the brand’s creative space would be hosted, allowing the brand’s history, present, and future to coexist peacefully. The vault will also give Gucgi’s creatives a chance to sift through the House’s curated collection of historical goods and works by the industry’s most acclaimed designers.
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Louis Vuitton
Louis Vuitton is a fashion company and brand that was established long before Gucci yet has defied the odds to get to the top. It continually reinvents itself to meet the changing demands of its devoted clientele and to provide them with the best possible service and goods. Every self-respecting fashionista can spot a Louis Vuitton bag a mile away, even if it doesn’t have the label.
Louis Vuitton embraces the metaverse. As part of celebrations for the 200th anniversary of the owner’s birth, the mobile game Louis The Game was released. It’s an interactive tale that takes place in 7 different virtual environments designed to seem like the world’s most important cities for the fashion industry. Players have the opportunity to acquire rare NFTs, which ups the ante of an already interesting game. There are a total of 30 NFTs in the game, 10 of which were created by Beeple.
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Nike
Nike has become the dominant force in the sportswear business as a result of its incorporation into American popular culture and the production of some of the most recognizable clothing brands in the world. The company’s swoosh emblem and tagline, “Just Do It,” have also contributed to its widespread notoriety.
When it comes to the Metaverse, Nike has always been at the forefront. The company has experimented with the Metaverse many times. The first Nike initiative in this field was Nikeland. Like many other firms today, Nike recognizes the need of protecting its digital assets. An NFT collectables startup, RTFKT Studios, was founded by the firm. Together with RTFKT, Nike releases NFT footwear lines.
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Adidas
The German corporation Adidas is the industry’s second-leading maker of sports equipment. This company’s products still go head-to-head with Nike’s. The iconic three stripes that represent Adidas have been used in a wide variety of their goods.
Adidas, much like Nike, has dabbled in a number of different fields. In order to expand its online presence, Adidas has bought real estate in the popular MMOG The Sandbox. In addition, the brand collaborated with Yuga Labs to produce its own NFT line. The NFT collection, titled “Into the metaverse”, provides its owners many perks. The company has laid out the plan for this endeavour in three distinct stages.
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Prada
Are you ready to enter a world where style and technology are the norms of the future? Prada and Adidas Originals collaborated on a breakthrough initiative, which has caused quite a stir in the digital sphere.
These two giants have taken the fashion industry by storm with their Adidas for Prada Re-Source limited edition NFT collection, which included contributions from over three thousand individuals working in the fashion, design, and cryptocurrency sectors.
Zach Lieberman, a superb digital artist, challenged these gifted people with developing NFT tiles that would eventually be combined into a single NFT planet.
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Tommy Hilfiger
Tommy Hilfiger is an affordable clothing brand that has a wide variety of items in its product line, including clothes, home decor, shoes, and accessories. The brand is carried not just by its own retail outlets, but also by a wide variety of larger shops. This means that they appeal to a diverse clientele. Thomas Jacob Hilfiger, the company’s creator, is still the primary designer and has the final say over all creative matters.
Tommy Hilfiger has seen a rise in the prevalence of online communities inside the most well-liked gaming software. In 2020, the company will debut in Nintendo’s Animal Crossing: New Horizons as a sponsor. Moreover, the company has released a line of virtual clothes for use in the massively popular metaverse game Roblox.
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Ralph Lauren
Another luxury brand Ralph Lauren produces fashionable garments. Jewellery, cosmetics, and home scents are all available from this retailer. Ralph Lauren is a holding company for various mid-tier and value brands. It has managed to stay current and appeal to customers across three generations.
The company believes the corporation must invest in the Metaverse if it is to remain competitive and appeal to a younger audience. Because of this, Ralph Lauren has become one of the Fast Fashion-Mid Range companies that have partnered with Roblox. Ralph Lauren has debuted a new Roblox game entitled Winter Escape. The company designed collections for avatars that were appropriate for use by users of either sex.
Dolce & Gabbana
Dolce & Gabbana is an Italian high-end fashion house. The company’s products also include cosmetics, accessories, and purses. The clothing store has flourished and expanded for decades. Collezione Genesi, the label’s first NFT collection, was released that September 2021. The NFT tokens were gathered in this joint effort by the UNXD digital marketplace and the NFT Foundation. The Polygon blockchain was used to successfully execute the project. The total sale price, in US currency, was above $5 million. It was groundbreaking since it was one of the first NFT collections released by a high-end fashion house.
Bottom Line
It’s obvious that high-end retailers are setting up shop on the Internet of Things. These companies are helping to advance the metaverse fashion industry with their digital items, NFTs, and online boutiques.
Not only are digital artists, but also fashion businesses, making use of NFTs’ special properties including ownership verifiability, data immutability, and smart contract operation. The supply chain, logistics, and other business operations are just a few examples of where companies are investing in NFT development solutions.