Adidas is no stranger to innovation in the fashion industry. The company has been leading the way in creating new and exciting products that blend traditional design with cutting-edge technology. With the launch of the Indigo Herz Pack, a new NFT-inspired collection, Adidas is once again pushing the boundaries of what’s possible in the world of fashion.
adiClub members week early access – 7 pieces Early access is available during the adiClub members week from April 26 (EU) & April 27 (other countries). All 7 additional pieces will be available on adidas.com and adidas app.
The Indigo Herz Pack celebrates Adidas’ ‘Into the Metaverse’ transformation and includes 2145 pairs of Superstar shoes and 2195 printed hoodies, all inspired by the popular NFT, Indigo Herz. What’s unique about this collection is that #ALTSbyadidas holders will have token gated access to the collection, emphasizing Adidas’ commitment to bridging the gap between web2 and web3. This is a novel way for luxury brands and fashion brands to explore the world of NFTs and web3 technology.
Introducing the Indigo Herz Pack – starting April 26
❤️ Ape, Icon, Inspiration. An IRL collection inspired by Indigo Herz, made to celebrate how far we have come in ‘Into the Metaverse’ as we transform into 🫀 #ALTSbyadidas.
All details below 👇 pic.twitter.com/Hvl2m70153
— Indigo Herz (@indigo_herz) April 19, 2023
Adidas is not alone in exploring these new technologies. Many luxury brands and fashion brands are now exploring the possibilities of web3 and NFTs to create new and exciting products for their customers. These technologies have the potential to revolutionize the way we buy and consume fashion, creating a more sustainable and equitable industry.
For example, Gucci recently launched its first NFT project, “Aria,” in collaboration with Arianne Phillips. The project includes seven unique NFTs, each representing a look from the brand’s latest collection. Each NFT also includes an audio commentary from creative director Alessandro Michele.
Louis Vuitton is also exploring the world of NFTs with its new “LV League” project. The project includes a range of digital products, including NFTs, which allow customers to access exclusive content and experiences.
Other brands, like Burberry and Prada, are exploring blockchain technology to create more sustainable supply chains and combat counterfeit products. These technologies have the potential to create a more transparent and sustainable fashion industry, which is more important now than ever before.
As luxury and fashion brands continue to explore the possibilities of web3 and NFTs, we can expect to see more innovative products and experiences being created for customers. These technologies have the potential to create a more equitable and sustainable industry, while also providing new opportunities for brands to connect with their customers in novel ways.