In the vibrant landscape of digital art and NFTs, Nigerian photographer and digital artist Nddy stands out as a beacon of innovation and creativity. With a career spanning over two years in the NFT space, Nddy has skillfully navigated the complex world of art, technology, and community to create timeless pieces that resonate deeply with viewers around the globe.
Early Beginnings: From Hobby to Passion
Nddy’s artistic journey began in 2017, rooted in a passion for capturing life’s essence through the lens of a camera. Despite initial familial reservations and being camera shy, Nddy embraced photography, using a phone to explore and document the world. This early challenge didn’t deter Nddy; instead, it fueled a determination to turn a hobby into a career, laying the groundwork for a future in digital art.
Transition to Digital Art and NFTs
The shift from traditional photography to pioneering digital art was catalyzed by Nddy’s introduction to NFTs in late 2021. Initially drawn by the financial prospects, Nddy quickly recognized the broader potential of NFTs to provide global visibility and transform personal art into a recognizable brand.
Can you walk us through your journey from traditional photography to becoming a pioneering digital artist within the NFT space? What motivated this transition?
My journey began with a passion for traditional photography, capturing life’s essence through my lens. Transitioning to digital art and the NFT space in late 2021 was a pivotal moment. Initially, the financial prospects of NFTs caught my attention, but I quickly realized the potential for global visibility and brand development for my art. This shift was driven by a desire to innovate while staying true to my roots, blending tradition with modern digital expression.
Who or what are your biggest artistic influences, and how do they shape your approach to creating digital art and photography?
My artistic vision is heavily influenced by my Nigerian culture, history, and the environment around me. These influences have been instrumental in shaping my approach to digital art, allowing me to infuse traditional elements with a contemporary twist. The diverse artists and genres I’ve encountered in the NFT space have further inspired me to explore and integrate various cultural and historical themes into my work.
Having been in the NFT space for about two years, how have you seen the landscape change for artists and collectors alike? What do you believe the future holds for crypto art?
The NFT landscape has evolved significantly, offering both opportunities and challenges. The bear and bull markets have shaped the space, emphasizing the importance of community and genuine engagement over short-term trends. I believe the future of crypto art is bright, with potential for further growth and innovation, mirroring the early days of social media.
You’ve mentioned the importance of creating connections with other artists and collectors. How has this network impacted your growth and visibility in the NFT community?
Building strong connections within the NFT community has been crucial for my growth and visibility. These relationships have not only provided support and encouragement but also opportunities to showcase my work on international platforms, breaking barriers and reaching a wider audience.
With your work featured on platforms like OpenSea, Foundation, and exhibitions like MONOLITH Gallery VII and NFT NYC, what factors guide your choice of platforms or exhibitions to showcase your art?
When choosing platforms and exhibitions, I look for those that align with my goals of brand building and reaching a diverse audience. I prioritize platforms that are art-focused and offer artist-friendly features, as well as exhibitions that have the potential to connect me with collectors and artists who appreciate the depth and narrative of my work.
GE✨
“Black Matters” is now on @juujuumama @ItanWorld on @foundation
Black is not dark, black is bright, black is energy, black is bold, black is gold, black is every color all together, black shines brightest. Black is everything beautiful.https://t.co/Cbwi7wMH9N pic.twitter.com/QLBFQwpONm
— Nddy📸 (@Nddy_1759) October 29, 2023
Could you share the inspiration or story behind one of your pieces that holds particular significance to you?
One of my favorite pieces, ‘Adaugo,’ is inspired by my childhood memories and the traditions of Igbo land. It reflects on the role of first daughters and celebrates cultural heritage through the intricate details of attire and symbolism, embodying my journey and connection to my roots.
As a Nigerian artist, how do you balance the global appeal of NFTs with incorporating elements of your local culture and experiences into your artwork?
Balancing the global and local aspects involves embracing my Nigerian heritage while ensuring my art remains relevant on a global scale. I strive to create pieces that tell unique stories, bridging cultural gaps and resonating with a wide audience without losing the essence of where I come from.
What have been some of the most significant challenges you’ve faced in the NFT space, and how have you overcome them?
Navigating the space to find a supportive community and connect with the right collectors were significant challenges. Overcoming these obstacles involved patience, perseverance, and a commitment to my artistic vision, leading to meaningful connections and a sense of belonging within the African NFT community.
My advice is to thoroughly research the NFT space, reach out to established artists for insights, and embrace patience. Celebrate every achievement, learn from each experience, and enjoy the journey, understanding that challenges are part of the growth process. -Nddy
What’s next for Nddy? Are there any upcoming projects, collaborations, or exhibitions that you’re particularly excited about?
I’m focused on continuing my artistic exploration and brand development. I’m excited about my upcoming project release and the NFT_NYC 2024 exhibition, where I’ll showcase one of my favorite projects. These opportunities represent the next steps in my journey, promising growth, innovation, and greater visibility in the global NFT space.
Looking Forward
With eyes set on greatness, Nddy continues to explore new projects and eagerly anticipates showcasing work at NFT_NYC 2024. The journey ahead promises further exploration, growth, and the unfolding of an artistic legacy that bridges the local and global, traditional and innovative.
TL;DR: Nddy, a Nigerian photographer turned digital artist, shares insights into a journey marked by growth, challenges, and the transformative power of NFTs. From early beginnings to global exhibitions, Nddy’s story is a testament to the importance of cultural roots, community, and embracing the digital evolution.